BtoB Event Advertising

My scrappy upstart, VirtualAdAgency.com, has secured a print ad spot in SES Magazine, being distributed at the SES Chicago conference this December. For those of you not familiar with SES shows, they are really a top-notch opportunity to soak up information about search engine optimization, attended by thousands of marketers and small business owners.

Advertising opportunities like this are cost-effective, targeted and perfect for scrappy upstarts who provide goods and services to other businesses. Events and BtoB publications offer outstanding outlets to get your message in front of your potential customers. Even if you don’t plan to attend the conference, reach out to the hosts and find out what opportunities there are in terms of print ads, or even sponsorships.

The event guides that are handed out to every attendee at these conferences provide great ad placement. The audience tends to be well engaged and in a purchasing mode. Also, sponsoring a lecture or segment of the event offers an added element of prestige to your organization.

If you are running an ad, try to offer a specialized discount code for attendees, or instead of driving them to your home url - try a custom landing page instead. In this tight market, BtoB conference advertising is a great, cost-effective opportunity any small business should consider.

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