Google SEO Starter Guide

Last week google released a very helpful 22 page SEO guide. Google’s Search Engine Optimization Starter Guide.

The guide discusses everything from optimizing your page titles for better organic results to decoding the search results page. It spends a disproportionate amount of time discussing the value of creating fresh, unique content. Certainly that goes without saying. But it struck me as odd - if my content was so phenomenally unique and this alone assured perfect google attention - then why clutter my thoughts with all I need to do to optimize search, certainly I could just focus on being a genius pontificator. Alas this is not the case, I still need to be found, an judging by the lifeless works that come up with most of my searches, I think those of us that take time to craft our prose or discuss a topic thoughtfully should be more mindful of our SEO. Download the PDF here.

The guide does a great job of touching on all the important points including effective use of robot.txt file, site maps, and page structure.

It also mentions a webinar video back from this past June. The Google Trifecta - a great discussion on how to improve your site. The Trifecta Video is embedded below:

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