No Budget Advertising

Oh no! You’ve invested all your cash getting your business started but you failed to set aside a budget for advertising. You could have a cure for the common cold and still die broke if people don’t know you have it. Fortunately there are still ways to get your business off the ground. The key is you have to start today, and you have to continue everyday.  

Oh, I can hear you now. What could I possibly do with a budget as low as $10? Well I’ll tell you just to give you a few ideas. Of course like I said above you will have many more options once your account grows but for now let’s assume its your first month in business and that is literally all you have $10, period. So you work with what you have. Sit down with paper and pen and start thinking. Make a list of any ideas you can come up with to spend those bucks to get you even one or two new customers this month. As I write this I am doing that right now to come up with a few ideas for you. How about… Getting as many flyers as you can copied advertising a sale of some kind. Then you could distribute them on weekends at car shows or even on car windows at flea markets and places like that.

How about having a bunch of simple business cards printed up. Instead of just your name or phone number, they can offer a new buyer discount. If you have the equipment you can even print them yourself. Then just leave those cards everywhere you go. On counters when you stop for coffee. In phone booths, all over in nightclubs, in men’s rooms and any place else you happen to be in your marketing area. Get the idea? Getting any other ideas now?

As your budget grows so will your options for advertising. You will also find that now salespeople will be calling on you because they saw your ad or promotion somewhere. You’ll be getting offers to advertise and most of these will be fairly expensive. Here’s an easy way to remember what to do: forget em! When you’re just starting out investing a large sum of money in a single place is just not the smart way to do things. Right now you should be placing smaller bits of advertising in as many places as possible. The objective here is to find out what mediums work best for you. As results come in you then invest more in the most productive ones. By working in this fashion you are always building from a position of strength and knowledge. That is always more desirable than experimenting.

Do it and watch your business grow every day. Anyone else have any “no budget” ideas?

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