Google Search data reveals a lot about 2009

There is a lot you can learn from digging into aggregate query data. Google knows a great deal about us as Bill Tancer’s book, “Click” revealed.It can also has the potential to be used as a yard stick for the future.

So using Google Insights Steve Rubel from AdAge was able to crunch some data and spot three internet trends (US only).

• We’re growing comfortable with social networks. Not surprisingly, social-network-related searches grew 178% in 2008. Historically the top searches in the category have reflected privacy concerns and last year was no different. The top keywords included “hide friends” (No. 7) and “hide comments” (No. 8). However, search volume on these keywords actually declined last year. This, perhaps, is the biggest indicator that as a nation we’re becoming more comfortable living on social networks.
• Blogging may be making a comeback. Searches related to blogging resources and services posted 64% growth in 2004. Then they basically flat-lined the next three years. However, in 2008 they climbed 24%. It’s highly likely that both the growth in 2004 and 2008 was fueled by elections. But my gut is that something deeper is going on here. Perhaps some see blogs as a powerful personal branding tool that can help them weather the recession. Searches for the keywords “personal brand” are also up significantly.
• The recession drove consumers to shop online. Perhaps surprisingly, shopping-related searches grew 50% year-over-year in the fourth quarter. Of course, between 2004 and 2007, search volume typically reached the same apex in December. But this year was different. Consumers were also looking for deals. Coupon-related searches grew 61% in fourth quarter. If consumers continue to find deals online, then the trend could stick.

Full article here.

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