Archive for February, 2009

Pay Per Click, simply explained.

A common small-biz rule of thumb is to set aside 10 percent of total expenses for advertising.

Are Scrappy Upstarts really doing this? How do you promote your product, get your company and its great services in the public eye without spending a ton of money?

Pay per click is a familiar and viable option, that you might not totally understand if you’re just starting out.

Pay per click lets you advertise your product or service online and only pay for what brings consumers to your business site. If you put a pay per click ad on the Web and no one clicks on that hyperlink to come to your site and buy your products, you don’t pay for that ad. If they do click, you do pay.

Google AdWords is probably the best known and largest volume pay per click advertising program. It’s also extremely easy to start and it gives you total control of your advertising campaign’s budget.

For its Starter Edition just decide what you are going to say in your AdWords ad (it’s all text), go to the Google site and sign up, write what you want to say in your ad and note the ceiling you will spend each month. Your ad will appear next to the search results of relevant keywords (that you note) when someone searches on Google. You only pay for those who see the ad and click on to your site. And you stop paying when you’ve reached your stated budget for the month.

These ads appear along the side of search related results they can also appear on sites that have agreed to show google ad words, often related to the ad’s content.

While pay per click cannot guarantee results – no advertising can do that – what it can do is guarantee that you won’t spend more than you can afford.

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Bootstrapping Your Business

Great article for Scrappy Upstarts about bootstrapping at YoungEntrepreneur.com

20 Ways To Bootstrap Your Business:

1. Start A Service

2. Figure Out What Makes The Most Money

3. Get Volunteer Help

4. Hire Part Time

5. Automate

6. Form Partnerships

7. Use Pay Per Click

8. Use Search Engine Optimization

9. Leverage The Media

10. Think Big, Start Small

11. Do Something Every Day For Your Business

12. Don’t Quit Your Day Job Until You Can Afford To

13. Turn Everyone Into A Referral Partner

14. Watch Your Payments

15. Start At Home

16. Share Your Office

17. Barter

18. Lease Don’t Buy

19. Hire Friends / Family

20. Create A Rainy Day Fund

YoungEntrepreneur.com

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