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BLM Publishing, Inc.

Even though I didn't make a tremendous profit on the first issue, the publication's initial success attracted an investor and we're on track to break even in 2010.

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Upstart name: BLM Publishing, LLC

Upstart URL: http://www.bestlocalmag.com

Date of launch: November 6, 2009

Tell us about your upstart business: The bank I worked for folded when the mortgage industry crashed in 2007, but rather than searching for another job I decided to pursue my childhood dream of being a publisher. Luckily my wife is very supportive and easy going.

After some informal market research I identified an opportunity for a 'non-coupon" direct mail magazine.

So I formed my scrappy upstart and began publishing Rockland County's Best Magazine, a full color glossy magazine that is mailed to 30,000 homes quarterly. Every issue features advertorial write-ups that highlight the best local businesses in Rockland County, N.Y.

Upstart launch budget?: $500

How are you funding your upstart?: Personal Savings, Investors

What do you see in the future for your upstart? Launching two additional publications, publishing non-fiction books, and ultimately franchising the magazine concept. Then I'd like to take my family on a nice vacation.

How has the current economy affected your upstart? The recession gave me the opportunity to start this business by eliminating the perceived security of a cushy job, and it's also allowed me to find freelance talent at reasonable fees.

Recommended services / advice:
"The material world is a physical manifestation of ideas"
"Ideas are free, so think big"
Adobe CS3 software from viosoftware.com
Phone service from ringcentral.com
Domain registration and hosting services from godaddy.com
Employment ads placed on craigslist.com
Inc. magazine for inspiration
Google, Amazon and local bookstores and libraries for education
Look to God and family for direction and support

Contact email address: tdye@bestlocalmag.com

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